The Imperfection of Human Nature and Selfishness in “A Very Old Man With Enormous Wings” - Literature Essay Samples

Magical realism is a genre where mysteriously enchanting events are intertwined with a realistic setting. Gabriel Garcia Marquez, a recipient of the Nobel Prize in Literature 1982, investigates the negative view of human nature and derides the Roman Catholic Church through the short story â€Å"A Very Old Man With Enormous Wings.† A family utilizes an old man who falls from the sky for their own personal gain and profit. The angel is imprisoned in a chicken coop where townspeople mistreat him. Marquez uses characters, objects, and the setting itself as symbols to satirize Human responses to those who are weak, dependent, and different. Marquez uses the elements of magical realism in his short story to heavily emphasize how people fear what they don’t understand and dislike what they can’t defeat; which can also result in cruel treatment. This is a recurring theme that can be found throughout the story. Even though the plot focuses on an old man with â€Å"huge buzzard wings† (1), the stories’ focal point is not the angel, but the people surrounding him. The locals mistreat the man because he is viewed as being different or alien. For example, Pelayo â€Å"locked him [the old man] up with the hens in the wire chicken coop† and the neighborhood gathers in front of the coop â€Å"tossing him things to eat through the openings in the wire as if weren’t a supernatural creature but a circus animal† (1). Additionally, â€Å"they burned his side with an iron for branding steers† (2). Even though the man is seen different, his foil, â€Å"the woman who had been change d into a spider for having disobeyed her parents† (3), is not abused because she can answer all manner of questions, explain herself, and communicate with people. Marquez also uses satire to denounce the selfishness of humanity. Greed is an intense and selfish desire for something, especially wealth. In the short tale Elisenda charges â€Å"five cents admission to see the angel† and in less than a week â€Å"they [including Pelayo] had crammed their rooms with money† (2). â€Å"With the money they saved they built a two-story mansion with balconies and gardens† and â€Å"Elisenda bought some satin pumps with high heels and many dresses of iridescent silk† (3). The â€Å"chicken coop was the only thing that didn’t receive any attention† (3). Although the old man aids the family make a surplus of money and cures their sick child, because of their selfish desire, nothing is done to help the angel. In Gabriel Garcia Marquez’s short story â€Å"A Very Old Man with Enormous Wings,† Marquez also criticizes the Roman Catholic Church through the use of symbols to represent the idea that there is frequently hypocrisy even within people of faith in their lack of compassion, empathy, and kindness. In addition, the story makes fun of the slow, bureaucratic hierarchy of the church and its officials. This is symbolized by the village priest known as Father Gonzaga. As an authority figure in the community, he takes it upon himself to determine whether the old man is an angel or a mortal accompanied by wings. Although Gonzaga is doubtful that the old man is a messenger of God, despite being a priest, he indirectly writes the Supreme Pontiff â€Å"in order to get the final verdict from the highest courts† (2). However, the churches’ officials seem to be in no rush to find out the truth about the angel. â€Å"They spent their time finding out if the prisoner had a navel† or â€Å"how many times he could fit on the head of a pin† (3). Because the angel is dressed like a ragpicker, dirty, much too human, and speaks in â€Å"an incomprehensible dialect† (1), that is supposedly not â€Å"the language of God† (2), he doesnt meet Gonzagas expectations. Additionally, the angel doesnt know how to greet His ministers, so as a result, the old man is treated inhumanely, cruel, and is referred to animals as a hen or dog. Unable to represent those in traditional form, society questions the man as an angel because of his unexpected appearance. Comparable to Christ, the angel is known to cure the sick and is good with children. People are skeptical that Jesus is the Messiah because his appearance does not meet the godliness traits like what they anticipated a Christ figure should acquire. So as a result, Jesus and the old man are tortured and harassed because they test the true faith of society. People never seem to understand the greater significance of life.

Sample National Junior Honor Society Essay Character

<h1>Sample National Junior Honor Society Essay Character</h1><p>One of the principal interesting points when composing an example national junior respect society exposition is the thing that character quality you are going to discuss. A few understudies compose 'character' as though it implies that they are normally acceptable individuals. This isn't true.</p><p></p><p>The character of an understudy in any respect society isn't an impression of their inborn goodness or disagreeableness. Respect social orders are loaded up with understudies that are magnificent from multiple points of view and great somehow or another and not all that great in others. The manner in which an understudy is influenced by their encounters as they manage affliction in their lives doesn't decide their character.</p><p></p><p>Many times it's essential to see the character of various characters so as to comprehend the way that character impacts the conduct and the decisions that understudies make. How about we investigate the structure of a national junior respect society exposition. It ought to be short and to the point. Simply consider what number of parts of the exposition do you use when you compose articles for school and what number of do you use when you compose papers for other purposes?</p><p></p><p>One of the most essential guideline to recall is that you should concentrate on one part of character and let that element relate straightforwardly to the character of the character you are attempting to depict. For instance, how about we take a gander at the characters of Gertrude and Ellen. We should examine each character.</p><p></p><p>Ellen is an effective lady who has a fruitful profession and a steady home life. She is additionally a capable instructor and mother, and she has assumed the job of a dear companion to Gertrude. She feels that Gertrude is a generally ex cellent young lady who is dependable and faithful to her companions and to herself.</p><p></p><p>In request to comprehend this character characteristic, we have to see a few insights regarding Ellen. She was an effective specialist with a fruitful vocation, yet she was likewise liberal with her time and her exertion. We'll call this liberality her outside character characteristic. She had enough cash to help herself and her family, and she was happy to do whatever she expected to help different characters in her life.</p><p></p><p>Gertrude's character characteristic is communicated as far as her inner character quality. She is somewhat ailing in physical appearance, yet she has a solid character that permits her to defeat these inadequacies. She had recently been a severe drill sergeant and didn't have a decent connection with her family. Her outer character attribute is certainty, which empowers her to prevail in her business.</p&g t;<p></p><p>Ellen and Gertrude are introduced in the example national junior respect society article as two instances of characters who have a similar essential plot line. They share an association with good cause and companions, and both are worried about the other's character attributes. By utilizing these components, it is simpler to perceive what character quality is identified with what character attribute, and how they identify with one another. This will give you the knowledge you have to compose an extraordinary national junior respect society essay.</p>

What to Write on Your Narrative Essay Topics

<h1>What to Write on Your Narrative Essay Topics</h1><p>In this article I'm going to offer you some guidance on what to compose on your story paper themes. Your subject is a significant piece of your piece and you ought to consistently ensure that you have the correct substance for it. Not all individuals are the equivalent, the sort of individuals who think that its helpful will likewise think that its hard to compose on certain themes. So as I would see it this article may assist you with beginning right and do it properly.</p><p></p><p>The first thing that you have to consider when you are expounding on a theme for your paper is the means by which you can cause the perusers to comprehend you better. This is a significant factor to consider. You may wonder why you're composing the article. There's no explanation not to compose what you think. In any case, on the off chance that you don't know about what you need to state, at that point you might be compelled to change your entire essay.</p><p></p><p>For most understudies, paper themes are anything but difficult to expound on. This is on the grounds that they definitely recognize what they need to state and what they might want the perusers to peruse. A few people have an issue with composing a more drawn out article that will cover more themes. This is the reason the principal thing that you ought to do is to compose a short passage that presents the topic.</p><p></p><p>After this you ought to compose a section that discussions about the subject of the paper. This is the principle thought that you should focus on while composing your piece. In an alternate section you ought to present some fundamental data about the theme. In the following passage you ought to compose a synopsis of the exposition subject and toward the end you can close with some potential issues and proposals for improving the substance of the article.& lt;/p><p></p><p>This way you can join the general topic with some fundamental data to complete the article. This may sound somewhat confounded, however I'm sure that you'll get it. It will permit you to compose something unique and fascinating. So subsequent to doing this progression you ought to most likely go to the following topic.</p><p></p><p>The next thing that you ought to consider is to settle on a general point that you will compose on your whole article. Now and then I see a few writers, understudies or teachers who choose to simply expound on something they need to state in their article point. For certain individuals this can be truly intriguing, on the grounds that it gives them an extraordinary opportunity to try different things with different purposes of view.</p><p></p><p>To finish up, it's extremely essential to recollect that story paper subjects ought to be special. You would prefer not to simpl y recount to the entire story of something. You need to locate your very own understanding and state it in an alternate manner. By doing this you'll build the opportunity of making an effective and dependable essay.</p>

Tink Essay Topics

Tink Essay TopicsStudents can partake in different Tek article themes every year. During the principal semester, understudies will be given a rundown of a couple of theme decisions. Most subjects that are offered are general, yet there are numerous that have explicit substance for explicit evaluation levels. A few themes will be gathered by grade level, while others are a gathering of essays.These points ought to be picked dependent on the understudy's advantage, test planning, and the subject that they are allocated to compose. One can frequently help with a subject by asking a teacher or a partner which one they like the best. Be that as it may, if understudies don't know about a subject, they might need to do some investigation into the point. Regularly the least demanding approach to figure out a theme is to visit the library to look at the topic segment of the library books that they are reading.When taking a gander at the library book titles for the various points, understudies ought to have the option to recognize the subject inside the content. For instance, if the points are recorded as a hard copy, they ought to have the option to see the principle body of the book and where the title happens inside the content. Understudies will likewise need to ask themselves what they are contemplating and what sort of interests they have, before making their choice of a point for the exposition. They can likewise choose if they would prefer to choose one of the more famous points or discover one that is less common.During the principal semester, Tink understudies will for the most part approach various alternatives for the subject they will be gotten some information about. The vast majority of these decisions will be diverse for every understudy, however. Since Tink is educated by various educators at various universities, there will be varieties in themes that the teacher chooses to utilize. For example, some Tink educators will pick a similar subject all throug h the school year, while other Tink teachers may get a few classes at specific universities that are not part of a similar division or are not commonly utilized by all understudies. Notwithstanding the variety, understudies will normally get the opportunity to browse various decisions during the first semester.After the principal semester, understudies should present a research project on the subject that they have decided for the article. In the event that they are allocated to compose a similar point as they have decided for the research project, they should pick an alternate subject. This will assist them with centering their examination for the research project and help them with their test preparation.In the subsequent semester, understudies will have a selection of points. For the most part, understudies will have a task to look over the school paper to browse the paper decisions for a bio application article. By and by, understudies ought to have the option to handily disting uish the point that they are expounding on and where it is situated inside the content. For instance, in the event that they are expounding on malignancy, they might need to pick a disease theme from the paper. It might be useful to utilize their own or expert involvement in the topic.During the third semester, understudies should look over a rundown of various themes. These will probably incorporate subjects like worldwide change, national security, and vitality. On the off chance that understudies are allocated to expound on a book or a unique issue, they should realize what they are concentrating and how they will have the option to impart the data to other people. Understudies ought to have the option to distinguish points that they find fascinating and figure out how to utilize the theme inside the content.

How to Prepare Your Book Report

<h1>How to Prepare Your Book Report</h1><p>There are a few elements to consider when you're setting up your book report, and you have to painstakingly survey these with the most extreme precision. The following are a portion of the manners in which that you can set up a report on your most recent book.</p><p></p><p>It's imperative to have a top to bottom comprehension of your book, before you start composing it. On the off chance that you have never composed a book, at that point this will be an ideal opportunity to do it - you will figure out how to keep in touch with one. So ensure that you know your book well overall and that you comprehend what it is you are composing about.</p><p></p><p>Have a smart thought of the sort of book you must compose. In the event that you have something like an exposition, that is somewhat more progressed, however in the event that you have a kids' book, or something different, it may n ot be substantially more progressed. Whatever it is, ensure that you comprehend the reason of your book.</p><p></p><p>After you've made a blueprint of the book, you have to get into the bare essential of your book, and have a diagram of the part you need to cover. This is significant for two reasons. Right off the bat, you would prefer not to wind up with a layout of the considerable number of sections, and afterward it's only a long passage of the most significant focuses, across the board large square of text.</p><p></p><p>Secondly, on the off chance that you do wind up with a framework, at that point you should consider beginning another part and taking out the focuses that you've just canvassed in one section, so you don't forget about anything. In any case, this isn't generally conceivable, so it's critical to consider how much time you have, and where you will accommodate your primary concerns into your layout. This is the place you have to take a gander at the general structure of your book and consider how much data you're going to cover in the chapter.</p><p></p><p>You ought to likewise consider whether you'll require a prologue to your book report. This may should be written so as to not outstay its welcome, yet in addition gives enough data that individuals who haven't read your book report will have the option to understand it. For instance, possibly you have to put down the kind of book it is and maybe the class, and you could likewise give some short subtleties of the writer, distributer and year.</p><p></p><p>After you've worked out the central matters of your book, you're prepared to really begin with composing your book report. This should be possible inside the bounds of a one-page position, which you can change over to an A4 group later in the event that you like. There are a few book report formats accessible on the web, so you should simply look at them and see what you think.</p>

Why Do You Need to Write Custom Data to Executable Files in Windows?

<h1>Why Do You Need to Write Custom Data to Executable Files in Windows?</h1><p>Why do you have to compose custom information to executable documents in Windows? At the point when you need to change the conduct of your product program or PC, you have to compose another code that makes the program work with new information. Since Windows is the essential working framework for most PCs today, there are a great deal of projects accessible in the market that permits clients to mechanize the program work without their assistance. In spite of the fact that it's very simple to roll out certain improvements to these projects, composing the code isn't generally easy.</p><p></p><p>Because of this explanation, numerous individuals have settled on the choice to accomplish the advancement work of their PC programs without anyone else. Composing projects and making changes to them is presently conceivable. There are loads of online instruments in the web w hich will direct you through the way toward programming. Additionally, you can look the web with the expectation of complimentary projects that will direct you through the programming part.</p><p></p><p>As the name suggests, the reason for composing custom information to executable records in Windows is to compose the information to the program that accomplishes the improvement work. This information may be the information that is made by the client or some other information that is required by the program. A few projects additionally have a database which contains the information of the clients. At the point when this information is kept in touch with the program, the program can utilize it effectively to change the program conduct. These days, the web is the best hotspot for all sort of programming programs.</p><p></p><p>Data composing is the initial step when a software engineer needs to make a program. The program will at that poin t have the option to peruse and compose the data which should be refreshed. So as to have the option to utilize the program, the client should introduce the program on his PC. At that point, he should download the product to the PC. When the product is introduced, the client will have the option to alter and redo the program to his liking.</p><p></p><p>Programs are a valuable apparatus for most business associations. In the event that they are not all around customized, they probably won't work appropriately. The information which will be kept in touch with the program should be refreshed consistently so the program will have the option to run appropriately with no errors.</p><p></p><p>Data composing is finished by software engineers who are independently employed or consultants. It is normally done by a software engineer who is gifted in programming dialects, for example, Java, C++, Visual Basic and JavaScript. There are additionally software engineers who are visual originators. Since there are a great deal of visual computerization programs accessible in the market, most software engineers will utilize one.</p><p></p><p>Every PC program in the market has its own information stockpiling. Notwithstanding, in light of the fact that various projects have distinctive capacity of the information, software engineers will even now need to utilize a similar stockpiling. Along these lines, a software engineer should be gifted recorded as a hard copy the information to the program.</p><p></p><p>So, when somebody needs to compose the information to executable documents in Windows, the individual should search for the site of developers. A developer who knows about the language utilized in the program will have the option to compose a program with no issues. The software engineer will at that point proceed to compose the information and will keep on refreshing the program unt il it turns out to be increasingly well known among the users.</p>

Folliderms Strategy Assignment - Free Essay Example

Sample details Pages: 6 Words: 1764 Downloads: 10 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Level High school Did you like this example? 1a) Breaking the consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s perceptual threshold Follidermà ¢Ã¢â€š ¬Ã¢â€ž ¢s strategy of placing the ad on the doors of the elevator is very effective in attracting the attention of consumers. Consumers will see this ad when they take the elevator. And sine there are thousands of ads everywhere, this strategy is effective to minimize screening out. Don’t waste time! Our writers will create an original "Folliderms Strategy Assignment" essay for you Create order Thus, countering consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ selective attention. Furthermore, when the elevator doors open, the 2nd part of this implicit ad is revealed to consumers after building up the curiosity of the consumer with the picture when the doors are closed. This allows the consumer to better retain this new information, overcoming selective retention. By using a before-after imagery strategy, Follidermà ¢Ã¢â€š ¬Ã¢â€ž ¢s ad targets consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ selective distortion. Some target audiences (e.g. Younger people with healthy hair) may not be bothered with Follidermà ¢Ã¢â€š ¬Ã¢â€ž ¢s ad, as they believe that that they do not need nutritional support for hair and may not believe that this product works. The ad is trying to influence audienceà ¢Ã¢â€š ¬Ã¢â€ž ¢s interpretation after capturing their attention. They are trying to suggest that even if you have healthy hair, you might lose your hair anytime (i.e. when the doors are closed, then opened when the elevator arr ives). However, this ad might be ineffective in a few situations and will be unable to break consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ perceptual threshold. They might not even be able to give their audiences the information intended. Firstly, if audiences are not motivated, they might not try to fulfil any curiosity of the picture on the close doors. Hence, missing out a huge chunk of information of this ad. Secondly, if the lifts are filled with people, audiences might miss out the 2nd part of the ad (picture of bald head of the inner walls). Thirdly, this also happens if the audience just walks pass the elevators with doors closed, and not even understand the message that the ad is trying to convey. Lastly, the audience may be unable to draw the right conclusion to this implicit ad. Thus, causing the ineffectiveness of breaking perceptual threshold. 1b) Persuading consumers to consider buying the product Assuming that the ad can first capture the attention of the consumer, it also use s strategies to persuade consumers. Firstly, it tries to trigger consumers need recognition (or problem recognition). Using the ad as an external stimuli, Folliderm wants to gets consumers thinking about the possibility of hair loss. In other words, they are trying to induce the fear of hair loss upon consumers. Consumers will be likely to be interested and thus, there will be an increase in tendency to buy Folliderm. However, Follidermà ¢Ã¢â€š ¬Ã¢â€ž ¢s ad might be ineffective in persuading consumers in the phase of information search in the buyerà ¢Ã¢â€š ¬Ã¢â€ž ¢s decision process. The ad lacks information of the product so consumers may not know what the product is about. (I.e. consumers may assume that this ad is about a service that helps in hair growth, instead of a nutritional hair strength supporting product.) This lack of information is ineffective in persuading consumers to buy the product, as some consumers may not search for more information (E.g. Those that lack dr ive and motivation to further understand this product.). However, due to the effectiveness in breaking consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s perceptual threshold, the information retention of Folliderm might be sufficient to induce an anchoring effect in consumers. Hence, when they would actually need this type of product (I.e. when they or the people around them experience hair loss), there will be a higher tendency for them to purchase or search for more information on Folliderm. 2a) Swatchà ¢Ã¢â€š ¬Ã¢â€ž ¢s market segmentation Swatch is a subsidiary of the Swatch Group, which has an array of products ranging from watches and jewellery to electronic systems and production that targeting a wide audience. Being the global leader of the watch industry, the Swatch Group has 19 brands of watches that addresses all market segments. Swatch is targeting the basic range of the market segments, whereas other brands like Omega and Calvin Klein targets the luxury and middle range respectively . Swatchà ¢Ã¢â€š ¬Ã¢â€ž ¢s geographic segmentation is the global market and its watches are available worldwide. In its demographic segmentation, swatch can be seen having a larger segment in the à ¢Ã¢â€š ¬Ã…“youngerà ¢Ã¢â€š ¬Ã‚  and more active group (i.e. 18-25, students or the working class, or the à ¢Ã¢â€š ¬Ã…“young at heartà ¢Ã¢â€š ¬Ã‚ ). Productsà ¢Ã¢â€š ¬Ã¢â€ž ¢ designs are seen to more chic and fashionable. Next, for swatchà ¢Ã¢â€š ¬Ã¢â€ž ¢s psychographic segmentation à ¢Ã¢â€š ¬Ã¢â‚¬Å" they have products that cater to two more prominent groups. I.e. The sports and adventure market and the trendy and artistic market. They offer a number of sports watches and also designer watches that even come in seasonal designs. Swatchà ¢Ã¢â€š ¬Ã¢â€ž ¢s behaviouristic segmentation, which is suggested by consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ response to its products, is segmented to people who appreciate the watch for being affordable and sturdy, yet attractive and innovative in design. It can also be part of a collection. 2b) Pepsià ¢Ã¢â€š ¬Ã¢â€ž ¢s market segmentation Pepsià ¢Ã¢â€š ¬Ã¢â€ž ¢s demographic segmentation targets young people and teenagers in urbanized areas globally (geographic), with disposable income and can afford Pepsi drinks. Psychographic-wise, Pepsi targets trendy, fashionable and adventurous youths. Pepsià ¢Ã¢â€š ¬Ã¢â€ž ¢s behaviouristic segmentation is toward those who seek status symbols and style. These can be illustrated by the ads and ambassadors Pepsi use. I.e. Trendy and popular superstars like Britney Spears and Michael Jackson. They are trying to influence consumers and create peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s need of Pepsi to quench their thirst of ego. Pepsi targets parties and special occasions and also try to suggest that they are the preferred choice when there is a need for cola drinks. 3) à ¢Ã¢â€š ¬Ã…“Unmasking the Chinese Consumerà ¢Ã¢â€š ¬Ã‚  The article is discussing about how companies should ad apt to the Chinese consumersà ¢Ã¢â€š ¬Ã¢â€ž ¢ buying behaviour by customizing marketing strategies to their culture to ensure successful marketing. That will lead to profitable returns in the Chinese market. Addressed are misperceptions of the Chinese culture and mistakes that companies should not make if they want to optimize their marketing strength on the Chinese market. à ¢Ã¢â€š ¬Ã…“China is changing, but the prospect of a fundamental cultural shift is well off the mark,à ¢Ã¢â€š ¬Ã‚  says Doctoroff during the talk. Companies should keep this as a keynote while deciding and planning on business/marketing strategies. This is important in the marketing segmentation process of a product by any company. For example, in the behaviouristic segmentation of the product, people crave for products that can be symbols of status. As mentioned by Doctoroff, à ¢Ã¢â€š ¬Ã…“It is conspicuous consumption. It is about now, it is about me and it is about status.à ¢Ã¢â€š ¬Ã‚  (Havely, 2 012) However, even as the Chinese culture is evolving, certain values that concern being conservative and having a sense of security is still deep ingrained. Thus, companies have to create different strategies for different products. In China, the shopping and specialty types of consumer products are very much capitalized by global and foreign businesses. By targeting the wants of the Chinese consumer, which are products à ¢Ã¢â€š ¬Ã…“projecting status and deriving societal recognitionà ¢Ã¢â€š ¬Ã‚ , companies are able to charge a premium price for their products. Hence, that might lead to larger profit margins. (Havely, 2012) However, companies must be cautious not to localise their products too much in their marketing strategies. This is because consumers view these products as luxury goods and they will not want to be purchasing a product that is very similar to Chinese products but at a much higher price. Next, Doctoroff also mentions that à ¢Ã¢â€š ¬Ã…“In China benef its are never internalized and instead paying for brands is seen an investment in future advancement.à ¢Ã¢â€š ¬Ã‚  (Havely, 2012) Thus, in order to have higher brand equity and a competitive edge against competitors, companies have to brand their products such that consumers are able to see the practicality of the products in the advancement and growth in some parts of their lives (e.g. the careers of the consumers). Ultimately, enhancing the Chinese consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s pride and satisfaction, which will also develop their brand loyalty. Doctoroff also mentions, à ¢Ã¢â€š ¬Ã…“Chinese consumers look to both project status à ¢Ã¢â€š ¬Ã¢â‚¬Å" or face while also protecting and saving their wealth.à ¢Ã¢â€š ¬Ã‚  Companies need to understand this need of the consumer and adjust their products and services in order to à ¢Ã¢â€š ¬Ã…“reassure on both a functional level and a societal level.à ¢Ã¢â€š ¬Ã‚  (Havely, 2012) Companies have to target the consumersà ¢Ã¢â€š ¬Ã¢â€ ž ¢ core customer value in order to be successful. I.e. In China, companies should shape their brand that when consumers own and use their brand, they have increased à ¢Ã¢â€š ¬Ã…“statusà ¢Ã¢â€š ¬Ã‚ , à ¢Ã¢â€š ¬Ã…“securityà ¢Ã¢â€š ¬Ã‚  and à ¢Ã¢â€š ¬Ã…“potential gainsà ¢Ã¢â€š ¬Ã‚  values. Sadly, local China products may lose out to their foreign a.k.a. à ¢Ã¢â€š ¬Ã…“globalà ¢Ã¢â€š ¬Ã‚  competitors in terms of competitive advantage just because à ¢Ã¢â€š ¬Ã…“globalà ¢Ã¢â€š ¬Ã‚  products tend to be related to as higher valued status symbols. This is what foreign business can capitalize on in China and thus, lead to greater market share and revenue. However, local China products have some competitive edge they can capitalize on in order to protect and increase their market share as well. For example, they have a huge advantage in terms of local recognition and cost of production. Recently, Chinaà ¢Ã¢â€š ¬Ã¢â€ž ¢s television shows have become very popular in th e Chinese and Chinese-speaking markets. Businesses can utilise this trend to advertise and market their products. And since China is already a humongous and highly lucrative market just by itself, Chinese companies have the advantages to really compete and protect their market share. Thus, they have ability to limit the market shares of foreign/global companies. à ¢Ã¢â€š ¬Ã…“Rather than expecting Chinese consumers to fit into established, Western-derived approaches to marketing, brands must learn to meet and adapt to Chinas worldview on its own terms.à ¢Ã¢â€š ¬Ã‚  (Havely, 2012) à ¢Ã¢â€š ¬Ã…“Many western marketing strategies fail in China simply because they do not understand the Chinese consumer. Young professionals in marketing need to experience China themselves and actively engage with their target audience starting with work, study abroad, language study, and internships in China. When designing a marketing campaign, the company will need to carefully consider their audience, keep any cultural particularities in mind, stay informed of current events affecting their consumers, and conduct thorough market research.à ¢Ã¢â€š ¬Ã‚ [1] Companies should also ensure that the 4Ps of marketing: product, price, place and promotion, fulfils the needs of the Chinese consumers. If they would want to succeed and gain market share in China, they have to firstly, take stride and have patience in learning and understanding the culture of the Chinese markets. Then, build more and higher quality interpersonal and formal relationships with their Chinese counterparts. And lastly, fully utilise and acquire valuable resources (i.e. human resources) to improve and optimise their business strategies. [1] https://www.internshipschina.com/community/chinainsights2/55-china-insights/634-why-western-marketing-strategies-fail-in-china#.VOyrbilLdeU